Palmerbet provides entertainment and excitement to countless customers by providing responsible online gambling services to the Australian public. Considered an upstart by their established rivals, they compete in a ferociously competitive environment and are consistently searching for ways to heighten client excitement levels. Palmerbet work with MOQdigital to create an iOS app that would meet the high-speed, demanding cyclic nature of online betting. Software designers had to consider the massive swings in demand created because a large proportion of the wagers were placed near the closing moments of an event’s start- time – a challenge unique to the gaming industry. Close collaboration between the MOQdigital developers and Palmerbet’s leadership team aligned the wish list with practical software design constraints, resulting in a tightly integrated, secure, future ready mobile iOS app.