Information Technology evolves at a breakneck pace posing challenges for organisations trying to forecast their future requirements. Port of Brisbane Pty Ltd (PBPL) sought help from long term partner MOQdigital to provide an independent and impartial review of their existing technology environment. Based on the information discovered during the evaluation process, a detailed roadmap was created that defined strategic goals and outlined a 5-year staging timeline to plan changes well in advance. One of the project’s key business drivers was nominating the services that should be migrated to the cloud. Identifying the best mix of in-house and external resources would maximise the return on the port’s knowledge management investments. The completed project has provided a flexible roadmap enabling the port to develop their technology at a pace that makes competitive and fiscal sense.

Port of Brisbane


Company: Port of Brisbane
Location: Brisbane, Australia
Vertical: Freight, Logistics
Employees: 200
Privatised: 2010


  • Building a five year blueprint to ensure that strategic planning aligns with goals
  • Identify strengths and weaknesses that help to refine insourcing and outsourcing objectives
  • Understand key partner’s future vision and ensure that their business drivers are factored into the roadmap
  • Set timelines that identify when to refresh technology, reducing risk and improving ROI

Services and Products

  • Strategic Consulting
  • Professional Services
  • Vendor Liaison

“The entire MOQdigital team are knowledgeable in identifying and evaluating new technologies to support the company’s long term business strategies.
MOQdigital offers expert advice based on sound industry knowledge that makes good business sense.”

Azadeh Vazirzadeh
Information Technology Manager, Port of Brisbane Pty Ltd

About Port of Brisbane

The Port of Brisbane is one of Australia’s fastest growing container ports and Queensland’s largest multi cargo port. With over $1.6 billion in capital works invested over the last 20 years, the Port of Brisbane is a dynamic engine for economic growth throughout Queensland and northern New South Wales, offering an efficient entry to market through direct connectivity to Australia’s major road and rail networks. The Port of Brisbane is also among the most environmentally focused ports in the world, and is dedicated to ensuring any development is done in a responsible, socially and environmentally sustainable manner.

Business Challenge

Port of Brisbane’s evolving business demands that strategic goals must be planned years, or decades in advance. Any failure to plan for projected growth poses a grave risk to shareholder value.  A review of the organisations’ business roadmap was commissioned to reveal how technology would meet operational and strategic goals over the coming five years. The challenge for the IT management team was identifying which technology developments would be mature and widely used in production compared with those that may have reached the end of their lifecycle. Typical scenarios included modelling whether insourcing or outsourcing of technology made better sense or forecasting the technology demands for the business in 1, 3 or 5 years into the future. Long term partner MOQdigital were commissioned to provide the resources to develop a dispassionate 5-year roadmap.


The evaluation process began with a comprehensive audit of the services that PBPL delivered to business units and assessing the relative strengths and limitations within the existing processes. The data drawn from this review formed the foundation for stakeholder workshops to specify business drivers that were unique to their divisions. The Human Resources department have differing needs from those in the Finance team and by understanding these common goals, synergies could be identified and a more encompassing strategic roadmap delivered. After a series of discovery workshops, the MOQdigital team began the task of correlating the information and narrowing the scope of the vendor briefing. Vendors were quizzed to understand how their product roadmap aligned with BPPL’s. As the discovery phase was completed, the project culminated in MOQdigital providing detailed documentation to BPPL that detailed the results of their analysis.


Port-of-brisbane-02These were the selection parameters that defined the PBPL’s roadmap and recommended a timeline based on the maturity of the product or service used by the organisation:

  • Software as a Service (SaaS) – Cloud delivered applications rented on demand
  • Infrastructure as a Service (IaaS) – Cloud virtual computing infrastructure rented on demand
  • Managed Hosting – Dedicated physical computing infrastructure rented on demand
  • Colocation – Shared datacentre infrastructure managed by external supplier
  • On Premise – Traditional computing facilities for services which must remain in house

After determining the most appropriate model for the different IT workloads, MOQdigital defined short, medium and long term strategic goals that when completed would deliver the recommended target environment.

In addition detailed information on each IT components future state, transition timeframe and migration considerations was provided along with the potential impact to IT resources that the future model will bring.



One of the key benefits that MOQdigital brought to the assignment was an agnostic objectivity that didn’t colour their recommendations. The project’s goal was to examine the operating environment and understand how resources were utilised. Armed with this data, meaningful forecasts could be provided that would aid in planning for the future and reaching a consensus about the technologies required to fulfil those needs. These objectives were met with a clearly articulated roadmap that provides a mechanism to help forecast technology developments. This is supported with a framework that helps management plan and budget for the future.